Decision Architecture Associates specializes in
the application of advanced quantitative methods to business decision problems. Our team of professional "analytics"
is able to push beyond what conventional IT professionals call Business Intelligence, to imbed proven predictive
analytical decision rules, what we call alien intelligence, into your internal or customer-facing operational
IT platforms.
As first coined by James Martin (2000), the term alien intelligence has been used to describe
how "sophisticated software algorithms are developing radically different solutions to specific areas of operational
decision making." Distinct from the more commonly referred to artificial intelligence, which
seeks to replicate human intelligence, alien intelligence is being applied to discrete, sometimes narrow, high frequency decision problems
- where these "data driven" decision rules outperform human judgement to make make more consistent,
faster and better business decisions.
Approach Services Experience Neat Links About DAA
Our goal is to get you "running" not just planning, not just implementing. Our work is grounded
in the experience obtained in working on substantive business issues across a variety of industries to
produce tangible, bottom line outcomes. Our objective is to use the context of your business to develop approaches and
"optimal decision behaviors" that are congruent with your strategies for success in today's market
driven climate.
We are proud members of the following organizations:
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Ask the Professional Analytic! For free email advice
on how to leverage optimum value from your IT spend, send your questions, comments or ideas to info@decisionarchitecture.com. For issues that are of particular interest to the the community, we may publish (with your permission) your
questions along with our answers on this web site.
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